Today's Motor Vehicles Rate Card

2021 Print

Frequency Discounts 

Full Page$5,787$5,389$4,864
1/2 Island$4,144$3,881$3,415
1/2 Horizontal$4,024$3,767$3,243
1/2 Vertical$4,024$3,767$3,243
1/3 Page$2,444$2,144$1,803
1/4 Page$2,056$1,796$1,476
Color Charges1x3x5x
Standard 2-color extra$500$450$400
4-color process, extra$650$600$500

Mechanical Requirements
Saddle stitch, 3 columns to a page.
Paper stock: Machine coated – 50 lb body with 100 lb cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7-7/8" x 10-1/2".


Digital Files and Specifications for Print
High-resolution, press-ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. Ads can be submitted via FTP upload. For more details, call Lori Skala at 800.456.0707. Progressive proofs or color keys required on all 4-color advertising.


Special Advertising Rates
Contact the publisher or your advertising representative regarding the following special advertising opportunities:
Web advertising on
Regional rates and mechanical requirements


Ask the Expert

Five Things You Need to Know

Corporate Spotlight


Ad Sizes (Non-Bleed)WidthDepth
Full Page (non-bleed)7''10''
1/2 Page Island4-1/2''7-1/2''
1/2 Page Horizontal7''4-7/8''
1/3 Page Vertical 2-3/16''10''
 1/4 Page3-3/8'' 4-7/8'' 
Bleed Ad Sizes
(Available at no extra cost)
Single Page Bleeds8-1/810-3/4''

    Trim Area

    Live Area7''10''
Spread Bleeds16"10-3/4"

Trim Area

15 3/4"10-1/2"
Live Area14"10"

[On bleed advertisements allow 3/8'' from any trim edge for live or type matter. Add 1/8'' to gutter for each page on spread ads. Supply ruled proof showing crop line.]

2021 Interactive Rates
Website Ads (Home Page)PixelsPer Month
Medium Rectangles300x250$425
(Internal Page)PixelsPer Month
Category Medium Rectangle300x250$450
SpecificationPixels Per issue
Medium Rectangle300x250$1,000
Featured Content360x180$1,000
Half Page300x600 $1,200

Custom e-blast


Today's Motor Vehicles Media Kit