Today's Motor Vehicles Rate Card

2019 Print

Frequency Discounts 

Full Page$5,564$5,232$4,769
1/2 Island$3,985$3,768$3,348
1/2 Horizontal$3,869$3,657$3,179
1/2 Vertical$3,869$3,657$3,179
1/3 Page$2,350$2,082$1,768
1/4 Page$1,977$1,744$1,447
Color Charges1x3x6x
Standard two-color extra$500$450$400
4-color process, extra$650$600$500

Mechanical Requirements
Saddle stitch, 3 columns to a page.
Paper stock: Machine coated – 50 lb body with 100 lb cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7-7/8" x 10-1/2".


Digital Files and Specifications for Print
High-resolution, press-ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. Ads can be submitted via FTP upload. For more details, call Lori Skala at 800.456.0707. Progressive proofs or color keys required on all 4-color advertising.


Special Advertising Rates
Contact the publisher or your advertising representative regarding the following special advertising opportunities:
Web advertising on
Regional rates and mechanical requirements


5 Questions with an Expert


Ad Sizes (Non-Bleed)WidthDepth
Full Page (non-bleed)7''10''
1/2 Page Island4-1/2''7-1/2''
1/2 Page Horizontal7''4-7/8''
1/3 Page Vertical 2-3/16''10''
 1/4 Page3-3/8'' 4-7/8'' 
Bleed Ad Sizes
(Available at no extra cost)
Single Page Bleeds8-1/8"10-3/4"

Trim Area

Live Area7"10"
Spread Bleeds16"10-3/4"

Trim Area

15 3/4"10-1/2"
Live Area14"10"

[On bleed advertisements allow 3/8'' from any trim edge for live or type matter. Add 1/8'' to gutter for each page on spread ads. Supply ruled proof showing crop line.]


2019 Interactive Rates
Website Ads (Home Page)PixelsPer MonthUnits Available


(Internal Page)PixelsPer MonthUnits Available
Category In-Line Ad300x250$375Exclusive
SpecificationPixels Per issue
Prime Button300x250$750
Issue Sponsor300x250 $1,000
Primary Sponsor300x600$750 
Highlight Ad140x60$400 

Custom E-blast


Today's Motor Vehicles Media Kit