Today's Motor Vehicles Rate Card

2017 Print

Frequency Discounts 

Size 1x 3x 6x
Full Page $5,144 $4,932 $4,583
1/2 Island $3,685 $3,551 $3,218
1/2 Horizontal $3,577 $3,447 $3,115
1/3 Page $2,173 $1,962 $1,699
1/4 Page$1,828$1,644$1,390
Color Charges1x3x6x
Standard two-color extra$450$400$350
4-color process, extra$650$600$500

Mechanical Requirements
Saddle stitch, 3 columns to a page.
Paper stock: Machine coated – 50 lb body with 100 lb cover. Colors available: matched, 4-color process (AAAA-MPA). Trim size 7-7/8" x 10-1/2".


Digital Files and Specifications for Print
High-resolution, press-ready PDFs are the preferred medium for advertiser-supplied, printed ad materials. Ads can be submitted via FTP upload. For more details, call Lori Skala at 800.456.0707. Progressive proofs or color keys required on all 4-color advertising.


Special Advertising Rates
Contact the publisher or your advertising representative regarding the following special advertising opportunities:
Web advertising on
Regional rates and mechanical requirements


Ad Sizes (Non-Bleed)WidthDepth
Full Page (non-bleed)7''10''
1/2 Page Island4-1/2''7-1/2''
1/2 Page Horizontal7''4-7/8''
1/3 Page Vertical 2-3/16''10''
 1/4 Page3-3/8'' 4-7/8'' 
Bleed Ad Sizes
(Available at no extra cost)
Single Page Bleeds8-1/810-3/4''

    Trim Area

    Live Area7''10''

[On bleed advertisements allow 3/8'' from any trim edge for live or type matter. Add 1/8'' to gutter for each page on spread ads. Supply ruled proof showing crop line.]


2017 Interactive Rates
Web AdvertisingPixelsAdvertiserNon-AdvertiserUnits Available


Specification Advertiser Non-Advertiser
Issue Sponsor $900$1,000 
Primary Sponsor$650 $900 
Highlights$400 $550 
Custom E-blast$1,650 $2,250 

Digital Edition

Display Ad8% Premium on print
Front Page Sponsorship$795
Video/Audio Enhancement$300 per ad

Today's Motor Vehicles Media Kit